Target

Creative Direction, Art Direction, Event Activation, Conception, Mobile & Digital

Target sought an innovative approach to connect with collegiate millennials during football season. The objective was to establish the Target brand as the go-to, one-stop shopping destination for college students. Recognizing the importance of simplicity and authenticity in resonating with this audience, we aimed to create an experience that was not only engaging but also unforgettable. This vision gave rise to Target Tailgate.