During my time at Shutterfly, I played a key role in bringing innovative ideas to life through impactful campaigns and product launches. From introducing a groundbreaking photo book product designed to fit seamlessly into busy lifestyles, to crafting record-breaking holiday campaigns that drove the highest revenue in the company's history, my work focused on connecting with diverse audiences in meaningful ways. I also contributed to the development of inclusive product offerings that celebrated a variety of holiday traditions, and helped position Shutterfly as a leader in the "Back to ___" market with cohesive campaigns tailored to office, school, and college transitions.