SEA LIFE Minnesota Aquarium enlisted our expertise to design and execute a robust campaign to promote the launch of their new stingray exhibit. The objective was to create a cohesive and impactful awareness campaign that would captivate audiences, generate excitement, and drive engagement across multiple channels. To achieve this, we developed a diverse suite of marketing materials tailored to saturate the market effectively. These assets were strategically designed to boost traffic to the aquarium’s website, enhance visibility and interaction on social media platforms, and ultimately encourage visits to their physical location. By combining creative storytelling with targeted outreach, the campaign successfully elevated awareness and positioned the exhibit as a must-see attraction.