During my time working with Red Bull, I contributed to a diverse range of innovative and experiential marketing initiatives designed to engage audiences and elevate the brand's presence. One standout project was Red Bull Crashed Ice, where I helped bring the high-energy, global ice cross downhill racing series to life through creative direction, on-site branding, and promotional campaigns. From crafting immersive fan experiences like the Kris Bryant batting cage at Sluggers Bar in Chicago to developing globally impactful concepts such as a new sport with comprehensive creative direction over four years, my work consistently blended creativity and strategic execution.

I spearheaded grassroots events like Red Bull Interskate, a multi-city skateboarding competition that captured local buzz, and supported bold concepts like Red Bull Hart Lines, designed by Ryan Sheckler to showcase elite skateboarding talent. Additionally, I collaborated on unique album promotions such as the Nabuma Derby for Little Dragon, engaging fans with interactive and creative activities. Throughout these projects, I also developed custom fabricated event assets, including trophies, signage, and branded portable bars. My work with Red Bull showcases a strong ability to deliver dynamic, brand-aligned experiences across a variety of platforms and audiences.