During my time working with Rally Health, I focused on creating impactful, engaging experiences that connected people with the brand and its mission to simplify health and care navigation. I led the development of the Rally Health Mobile Tour, bringing the brand directly to individuals in their everyday lives through localized, personal activations. This initiative was so successful that it was expanded and repeated the following year. Additionally, I played a key role in establishing Rally Health’s presence in the health and technology space, highlighted by an award-winning activation at SXSW 2019. This immersive experience educated and engaged audiences, featured appearances by notable figures like Katie Couric, and earned recognition as one of the top 10 interactive experiences at the event. My work consistently emphasized creativity, strategy, and execution to elevate Rally Health’s brand presence and impact.